Choosing the right color: an overview
The psychology of color
It makes our food appetizing, parrots colorful, and window shutters unique—but what exactly is color? Physics tells us that color is frequency. It is the light from the electromagnetic spectrum that is visible to the human eye.
And yet it seems to be so much more than a small section on a huge scale: colors influence us. Psychology has long since discovered the effect of colors on the human psyche.
While red is considered stimulating and passionate, blue is said to have a calming effect and help us relax. And orange accents in the kitchen are not only about optimism and joie de vivre, but also about the positive influence this color is said to have on human digestion.
Every color has its own meaning—including for our state of mind. For you, this means that the color of your shutters helps determine the effect your house has on the outside world. How do you want to be perceived?
Structure through color
But colors don’t just influence us, they also create structure. Light colors attract the eye and create accents, while dark tones distract from them.
The reason for this is simple: the human eye tends to notice light things first. Dark shutters on a light-colored facade emphasize the wall of the house, while light shutters on a dark wall distract the eye from it.
On the other hand, not all colors are the same: it also depends on how the light falls. Colors such as brown, gray, or white always look the same, regardless of whether they are in light or shadow. Other colors, such as yellow, only look beautiful and clear in light.
In a dark room, they look dull and dirty. And a very strong blue needs shade to reveal its full color intensity. So, in some situations, the factor of light incidence must also be taken into account.
Colors at EHRET
To meet these diverse requirements, EHRET shutters come in a wide range of colors to suit every taste and light condition. The powder coating method and aluminum construction also guarantee a colorfast and uniform end result that impresses not only with its color quality but also its durability.
And if you prefer a brown wood pattern, EHRET’s selection of decors makes this possible too. So there’s only one question left to answer today: Which color will you choose?